Data Analysis Tools


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What tools do you have in your toolkit to help you find leads? LinkedIn, Twitter,Facebook, an email subscription list, etc.? All of these are great, but wouldn’t it be good to automate the process, and bring in more targets? Of course it would! Basic tips to increase leads Before investing […]

10 best tools for generating super-hot leads for your business


Google Analytics V Adobe Analytics? As a recruiter working in the “Digital Analytics” space one of the questions that pop up the most in relation to “Web Analytics” is: ‘Google Analytics or Adobe Analytics?’ from what I gather each has its strengths and drawbacks so I thought I would jot […]

Which one is better Google Analytics or Adobe Analytics?


Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value.  One way is to create custom reports, dashboards, and segments to interrogate your data in various different ways. In this post I’ll demonstrate how to create a custom segment, for the analytics […]

How to create your own segments in Google Analytics



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There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of […]

6 Email Marketing Metrics & KPIs You Should Be Tracking


data visualization chart
 These six data visualization tools can present your bundles of information in an easy and people-friendly format. Even the most junior of marketers knows that data is key to revealing powerful insights that can be used to make better business decisions. But with so much data around, it can all become somewhat confusing. What does […]

Six Very Nice Data Visualization Tools