Google Analytics

We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs implications are far reaching, for marketers, for publishers  (big and small) and for ecommerce. Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated with […]

Accelerated Mobile Pages (Google AMP): one year stats (and infographic)

 in Data / Google Analytics / Infographics  tagged Data / Google / Google AMP / Infographics by
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I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally.  Here are several suggestions for ways to keep visitors from leaving your […]

Reduce Your Website Bounce Rates With These 14 Ways

 in Blog / Content / Data Analysis Tool / Google Analytics / Mobile Optimsed / User Experience  tagged Google Analytics / technology / Tools by
Google Analytics V Adobe Analytics? As a recruiter working in the “Digital Analytics” space one of the questions that pop up the most in relation to “Web Analytics” is: ‘Google Analytics or Adobe Analytics?’ from what I gather each has its strengths and drawbacks so I thought I would jot […]

Which one is better Google Analytics or Adobe Analytics?

 in Google Analytics / Technology / Tools  tagged Data Analysis Tools / Google / Google Analytics / Tools by
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value.  One way is to create custom reports, dashboards, and segments to interrogate your data in various different ways. In this post I’ll demonstrate how to create a custom segment, for the analytics […]

How to create your own segments in Google Analytics

 in Data Analysis Tool / Digital Marketing / Google / Google Analytics / Technology / Tools  tagged Data Analysis Tools / Google / Google Analytics / Tools by
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for […]

Grow your business with these 40 free digital marketing tools

 in Digital Marketing / Email Marketing / Facebook / Google / Google Analytics / Social Media  tagged digital marketing / Facebook / Google / Google Analytics / Tools / Twitter / YouTube by
It’s only some simple SEO techniques… I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Hehe Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning, masses of […]

Fairly Simple Nine SEO techniques that take less than 15 ...

 in Google / Google Analytics / Google My Business Page / Insights / Mobile Optimsed / MobileSEO / SEO  tagged Google Analytics / MobileSEO / SEO by