Google


seo-tips
Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold your content back from prominent positions in their search results pages.  Search engines want to show the world your content, but not if you’ve made […]

8 Simple SEO Mistakes Killing Your Content Marketing


SEO-issues create my mobile website
Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel. SEO methods are constantly […]

Search Engines Love If Avoid These 10 Worst Common SEO ...





We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs implications are far reaching, for marketers, for publishers  (big and small) and for ecommerce. Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated with […]

Accelerated Mobile Pages (Google AMP): one year stats (and infographic)


After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update is rolling out in all languages. The last update in 2014 – Penguin 3.0 – may have only affected less than 1% of US/UK searches, but that ultimately translates to […]

Finally Google Penguin 4.0 is now confirmed



bounce-rates-image
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally.  Here are several suggestions for ways to keep visitors from leaving your […]

Reduce Your Website Bounce Rates With These 14 Ways



Google Analytics V Adobe Analytics? As a recruiter working in the “Digital Analytics” space one of the questions that pop up the most in relation to “Web Analytics” is: ‘Google Analytics or Adobe Analytics?’ from what I gather each has its strengths and drawbacks so I thought I would jot […]

Which one is better Google Analytics or Adobe Analytics?



Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value.  One way is to create custom reports, dashboards, and segments to interrogate your data in various different ways. In this post I’ll demonstrate how to create a custom segment, for the analytics […]

How to create your own segments in Google Analytics



Popups Ad Google Punishment
Google today announced two major changes related to its mobile search results. The one you’ll probably notice first is that Google is removing the “mobile-friendly” label that highlighted pages that were easy to read on mobile from its mobile search results pages.  In the long run, though, the second change […]

Google announces that mobile sites with hard-to-dismiss popups are punishable



If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for […]

Grow your business with these 40 free digital marketing tools


Social Media - Ways To Getting More Creative and get Views and Traffic Facebook
Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence. And many are […]

what are the best social media management for businesses and ...






It’s only some simple SEO techniques… I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Hehe Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning, masses of […]

Fairly Simple Nine SEO techniques that take less than 15 ...



Video screentshot
Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the […]

what brands need to know If online video is the ...


Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, […]

Local SEO Is Powerful – Advertisers Can Learn Six Lessons


mobile friendly create my mobile website
Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out.     FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016 This update is supposed to give an even more powerful […]

USA Winners and losers of Google’s latest mobile friendly update



Social Media - Ways To Getting More Creative and get Views and Traffic Facebook
Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a knack for getting the information that interests me on my newsfeed when I’m there to read […]

Top tips on When and How to Update Your Social ...






Mobile devices now serve 33.4% of total web pages viewed globally
What Google AMP and Facebook Instant Articles Mean for Mobile Website Optimization April 18, 2016   As a website owner, you may have heard of Google AMP (Accelerated Mobile Pages) and Facebook Instant Article, but think it is something that only applies to major media outlets like Forbes, Mashable, celebrity gossip […]

What Google AMP and Facebook Instant Articles Mean for Mobile ...


Google algorithms removes right hand side ads for desktop searches SEO
Google had already revealed that RankBrain, its artificial intelligence system, was the “third most important signal contributing to the result of a search query”. Now Google has revealed the top two factors.  Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, revealed the answer in a live WebPromo Q&A, answering a question […]

Google Again – Most Important Ranking Signals?