Dominating Facebook! That’s what brands want. But as you have probably already experienced, that’s a tough challenge. There is growing pressure on marketers to build a relevant follower base, keep them engaged, and further grow audiences without compromising quality. Organic reach on Facebook has decreased to negligible levels in the […]
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After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update is rolling out in all languages. The last update in 2014 – Penguin 3.0 – may have only affected less than 1% of US/UK searches, but that ultimately translates to […]
Finally Google Penguin 4.0 is now confirmed
Life is about to get a whole lot better for (Google email) marketers and designers. That’s because Google recently announced that by the end of this month, Gmail will support CSS media queries, making true responsive design a reality for the popular email service. In a blog post, Google’s Pierce Vollucci and Steve […]
Gmail gets responsive design support – Yay
Really, how easy is it to test a website before launch? Three years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we’d update it for the current digital landscape. Here we present a guide […]
28 point checklist on How to test a website before ...
Here we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card but for FREE! Please note: some of the tips below are from Carrie Hill, but have been updated to reflect any changes. 1) […]
32 things you can do right now to market your ...
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally. Here are several suggestions for ways to keep visitors from leaving your […]
Reduce Your Website Bounce Rates With These 14 Ways
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at how the speculation arose, and what this means for search marketing right now. Why the speculation around Google algorithm change? The evidence came from a few […]
Latest Google algorithm update and what might it affect
Google Analytics V Adobe Analytics? As a recruiter working in the “Digital Analytics” space one of the questions that pop up the most in relation to “Web Analytics” is: ‘Google Analytics or Adobe Analytics?’ from what I gather each has its strengths and drawbacks so I thought I would jot […]
Which one is better Google Analytics or Adobe Analytics?
Earlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ads, pop-ups, and video ads. The code change makes it difficult for ad blockers to tell the ads apart from organic content, which means that people will see […]
How to beat Facebook ad blockers without coding
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is to create custom reports, dashboards, and segments to interrogate your data in various different ways. In this post I’ll demonstrate how to create a custom segment, for the analytics […]
How to create your own segments in Google Analytics
Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce (relating to Google AMP). As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a […]
Google AMP evolves to tackle ecommerce
Google today announced two major changes related to its mobile search results. The one you’ll probably notice first is that Google is removing the “mobile-friendly” label that highlighted pages that were easy to read on mobile from its mobile search results pages. In the long run, though, the second change […]
Google announces that mobile sites with hard-to-dismiss popups are punishable
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for […]
Grow your business with these 40 free digital marketing tools
Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence. And many are […]
what are the best social media management for businesses and ...
SEO myths, what’s about it? With so much written about it, it’s easy for myths and misunderstandings around SEO to take hold. Whether you’re an expert or a beginner at SEO, it’s always useful to confront such myths, so here’s our list. 1. SEO is dead This is perhaps the most popular SEO […]
11 common SEO myths to ignore so far
To make blogging misakes are so, so easy. Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I […]
12 Blogging Mistakes Most Beginner Bloggers Make
You will read about 4 (More) Cheap Photoshop Alternatives that is Worth Your Time. You can read about and start using the other 4 photoshop alternatives we recommended earlier this year here. It’s estimated that the brain can process visuals 60,000 times faster than plain text. With that stat in […]
4 (More) Cheap Photoshop Alternatives Worth Your Time
It is very surprising to see the amount of SEO issues some sites still have at this year of our lawd A.D. Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a […]
How To Fix 11 most common on-page SEO issues
25 SEO abbreviations – See if you can Answer some. SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a little time, some practice, a small amount of revising, […]
Quiz: How well do you know these 25 SEO abbreviations?
Having a Twitter Account to be ticked has become easier. Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification. But there are still a number of criteria you must fulfil in order to be accepted into the Twitter […]
How Can I Get My Twitter Account Verified
It’s only some simple SEO techniques… I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Hehe Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning, masses of […]
Fairly Simple Nine SEO techniques that take less than 15 ...
When I talk to people outside the industry and ask them how they define internet marketing, I usually hear one of two things: Those ads that appear when you do a Google search, or It has something to do with Facebook, right? Internet marketing is much bigger than Google and […]
The 10 Internet Marketing Channels Crucial to Your Success in ...
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. I’ve never been, but I’ve heard that the Cannes Lion International Festival of Creativity is the most fun business trip ever. It’s is so well-known for its party environment that Digiday wrote […]
Cannes Coverage: Four mobile ad announcements from Facebook
Yahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detailed on the company’s staff Tumblr, “you’ll be able to broadcast yourself directly into your followers’ dashboards. And they’ll be able to broadcast themselves directly into yours. […]
Tumblr enters the live video market
Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the […]
what brands need to know If online video is the ...
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too. In news […]
Just because they’re sharing, it doesn’t mean they’re reading
Microsoft to acquire LinkedIn for $26.2 billion Microsoft is to buy LinkedIn in a deal valued at $26.2 billion, it was announced today on the Microsoft blog. The markets have already reacted to the news, with LinkedIn shares surging by 48% following the announcement. This isn’t the first time Microsoft has shown […]