Introduction – 6 Ways : Preparing Your Website for the Holidays is Just Like Planning a Party

Right around Halloween there’s an interesting thing that happens in malls and on main streets across America. Somehow oddly intermixed with the pumpkin, witch and spider decorations that adorn every store you walk passed, you’ll begin to see a smattering of what looks like Christmas lights and signs that read “Holiday Sale: 20% Off.”

Yes, it may still be the biggest shopping day of the, but the truth is nobody waits for Black Friday anymore. And there’s a reason for that.

The holiday season is easily the busiest time of year, and business owners (just like you) need to do everything they can to stay ahead of the holiday rush and beat their competition to the punch. This means loading up on inventory, staffing up, staying open late, and hammering out an effective sales and marketing strategy. It’s this last part that can be the trickiest and most critical. After all, if nobody knows about your store, products / services, and promotions, all the rest of this work could be for naught.

Possibly the most critical tool you have in your marketing arsenal is your business’ website. It is the central location for your business online and often the first place potential customers will interact with you. This means you need to make sure your website is in top-notch shape for the holidays — and here is how to do it.

We will continue tomorrow on Number One (No 1) of 6 Ways : Preparing Your Website for the Holidays is Just Like Planning a Party!