Psychology-of-Color-in–Marketing! 3

On the previous post Psychology of Color in Marketing 2 (read it here in case you missed it), we talked about using color theory properly in your branding and highlighted some examples.

However, the introduction to Psychology of Color in Marketing, the first post, made a lot of emphasis on what colors does to user’s emotions; how they react or respond to colors when they see your brand’s image. So you want to have a read and get some understanding.

Well, this post is focusing on the results of Colors in Marketing which Homestead pretty much agrees with. Let’s dive in.

The results shown above is not surprising. Research shows that human conceive information to their brand with their eyes 86% while the rest of the sense organs shares the 14% left. That alone tells that the image of your products or services branding have to have a top score in their presentation.

The above illustration speaks for itself.

This is why big corporations pays a lot of attention to the psychology of colors in their marketing strategy. In fact some spend millions of dollars for research and consultation just to get the color of their brands right.

As we conclude, well you see and hopefully having a change in plan towards what the color of your business are doing to the return of investment in your business. Sometimes you might have a good products or services but if your marketing is bad, especially how you present it, getting your color schemes wrong, mmm, well now you know what might needs fixing.