Google

seo-tips
Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold your content back from prominent positions in their search results pages.  Search engines want to show the world your content, but not if you’ve made […]

8 Simple SEO Mistakes Killing Your Content Marketing

 in Black Hat SEO / Google / MobileSEO / SEO  tagged Google / Google Search / search engine optimization / SEO by
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs implications are far reaching, for marketers, for publishers  (big and small) and for ecommerce. Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated with […]

Accelerated Mobile Pages (Google AMP): one year stats (and infographic)

 in Data / Google Analytics / Infographics  tagged Data / Google / Google AMP / Infographics by
After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update is rolling out in all languages. The last update in 2014 – Penguin 3.0 – may have only affected less than 1% of US/UK searches, but that ultimately translates to […]

Finally Google Penguin 4.0 is now confirmed

 in Google / SEO / Social Media / User Experience  tagged Google / SEO / social media by
Google Analytics V Adobe Analytics? As a recruiter working in the “Digital Analytics” space one of the questions that pop up the most in relation to “Web Analytics” is: ‘Google Analytics or Adobe Analytics?’ from what I gather each has its strengths and drawbacks so I thought I would jot […]

Which one is better Google Analytics or Adobe Analytics?

 in Google Analytics / Technology / Tools  tagged Data Analysis Tools / Google / Google Analytics / Tools by
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value.  One way is to create custom reports, dashboards, and segments to interrogate your data in various different ways. In this post I’ll demonstrate how to create a custom segment, for the analytics […]

How to create your own segments in Google Analytics

 in Data Analysis Tool / Digital Marketing / Google / Google Analytics / Technology / Tools  tagged Data Analysis Tools / Google / Google Analytics / Tools by
Popups Ad Google Punishment
Google today announced two major changes related to its mobile search results. The one you’ll probably notice first is that Google is removing the “mobile-friendly” label that highlighted pages that were easy to read on mobile from its mobile search results pages.  In the long run, though, the second change […]

Google announces that mobile sites with hard-to-dismiss popups are punishable

 in Blog / Google / Mobile Friendly / Mobile Optimsed / Mobile Strategy  tagged Google / Mobile Optimsed / Mobile SEO / mobile-friendly by
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for […]

Grow your business with these 40 free digital marketing tools

 in Digital Marketing / Email Marketing / Facebook / Google / Google Analytics / Social Media  tagged digital marketing / Facebook / Google / Google Analytics / Tools / Twitter / YouTube by
Social Media - Ways To Getting More Creative and get Views and Traffic Facebook
Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence. And many are […]

what are the best social media management for businesses and ...

 in Digital Marketing / Facebook / Google / LinkedIn / SEO / Social Media / Technology / Twitter / Yahoo / YouTube  tagged Facebook / Google / Microsoft / Twitter / Yahoo / YouTube by
Video screentshot
Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the […]

what brands need to know If online video is the ...

 in Data / Digital Marketing / Google / Mobile Friendly / Mobile Optimsed / Social Media / Technology / Videos / YouTube  tagged Google / Mobile Optimsed / mobile-friendly / social media / Videos / YouTube by
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, […]

Local SEO Is Powerful – Advertisers Can Learn Six Lessons

 in Google / Mobile Friendly / Mobile Optimsed / MobileSEO / SEO  tagged Google / Mobile SEO / SEO by
mobile friendly create my mobile website
Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out.     FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016 This update is supposed to give an even more powerful […]

USA Winners and losers of Google’s latest mobile friendly update

 in Google / Mobile Friendly / Mobile Optimsed / Mobile Strategy / MobileSEO  tagged Google / mobile-friendly / Mobilegeddon by
Social Media - Ways To Getting More Creative and get Views and Traffic Facebook
Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a knack for getting the information that interests me on my newsfeed when I’m there to read […]

Top tips on When and How to Update Your Social ...

 in Blog / Content / Digital Marketing / Facebook / Google / Infographics / Social Media / Twitter  tagged Blog / Facebook / Google / social media / Twitter by
Mobile devices now serve 33.4% of total web pages viewed globally
What Google AMP and Facebook Instant Articles Mean for Mobile Website Optimization April 18, 2016   As a website owner, you may have heard of Google AMP (Accelerated Mobile Pages) and Facebook Instant Article, but think it is something that only applies to major media outlets like Forbes, Mashable, celebrity gossip […]

What Google AMP and Facebook Instant Articles Mean for Mobile ...

 in Digital Marketing / Facebook / Google / Mobile Optimsed / Responsice Web Design / Technology / Web Design  tagged Facebook / Facebook Instant Articles / Google / Google AMP by
Google algorithms removes right hand side ads for desktop searches SEO
Google had already revealed that RankBrain, its artificial intelligence system, was the “third most important signal contributing to the result of a search query”. Now Google has revealed the top two factors.  Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, revealed the answer in a live WebPromo Q&A, answering a question […]

Google Again – Most Important Ranking Signals?

 in Blog / Content / Google / SEO / Tools / Videos / YouTube  tagged Google / SEO / Video / YouTube by