Learn keyword research for SEO through this useful guide. Keywords in the content, meta tags and URL are very important as described below. Usage: Make your main keyword a part of crawling by properly placing it on the content. Domination: Search engine determines the relevance of a particular keyword mapped in […]
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, […]
Local SEO Is Powerful – Advertisers Can Learn Six Lessons
Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016 This update is supposed to give an even more powerful […]
USA Winners and losers of Google’s latest mobile friendly update
Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a knack for getting the information that interests me on my newsfeed when I’m there to read […]
Top tips on When and How to Update Your Social ...
We all know that SPAM is a big deal. Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages. Although it’s self-congratulatory […]
Google’s fighting webspam and what you should learn from this
SEO BASICS and DON’T PLAY WITH GOOGLE. SEM and SEO might seem super complicated… Keyword stuffing, on-site SEO, Panda Update, Penguin Update, meta tags, backlinks, PageRank, content marketing, web master tools, long tail, ABOVE THE FOLD and big data. If you hate the mention of any or all of the […]
Best Practices in SEO Basics for Keywords Targeting | Don’t ...
What is the difference between responsive, adaptive and mobile-friendly sites? Mobile adaptive and mobile responsive sites are the same, and both are synonyms for mobile-friendly… right? Not quite. Here’s a breakdown of the differences.Last year, Google shook up the industry by switching up its mobile search algorithm to favor mobile-friendly sites. […]
Do you know the difference between responsive, adaptive and mobile-friendly ...
We all use the internet. It’s that simple. You’re using it right now, reading this article. It’s become a completely fundamental part of consumers’ lives. If you wish to write articles like this, then this content curation tools are for you. We look at the weather forecast using it, we […]
How to create engaging web content easily using content curation ...
To have answers to these 6 strategy questions before you design and build your company’s mobile-friendly site (or app) are liberating. With mobile search surpassing desktop search in many countries, including the US, and Google now promoting websites in search results that perform better on a mobile device, a mobile-friendly site […]
6 strategy questions to answer for designing and building a ...
For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot that small businesses (and anyone) can do without any great SEO knowledge, and without spending too much money. With the help of some search experts, […]
Some 30 quick and easy SEO tips for small and ...
In the proverbial customer conversion funnel, a landing page is the part that brings all your traffic together. It’s often the final destination for visitors who are led by an email, PPC campaign or other marketing effort, to a single page with one unified purpose — to take an action. A […]
Best Web Design Practices for Landing Pages
Storytelling has long been a cornerstone of human communication since the dawn of communication itself. It allows us to share experiences for the purposes of education and entertainment, but more importantly, it allows us to form an emotional connection around a certain idea. This makes storytelling one of the single […]
Web Professionals Can Tell a Brand’s Story with Parallax Feature
What Google AMP and Facebook Instant Articles Mean for Mobile Website Optimization April 18, 2016 As a website owner, you may have heard of Google AMP (Accelerated Mobile Pages) and Facebook Instant Article, but think it is something that only applies to major media outlets like Forbes, Mashable, celebrity gossip […]
What Google AMP and Facebook Instant Articles Mean for Mobile ...
Google had already revealed that RankBrain, its artificial intelligence system, was the “third most important signal contributing to the result of a search query”. Now Google has revealed the top two factors. Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland, revealed the answer in a live WebPromo Q&A, answering a question […]
Google Again – Most Important Ranking Signals?
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my perspective, looking after the ClickZ and Search Engine Watch sites, it plays a big role in what we do. Especially this […]
Does journalists and editors need to know anything about SEO?
The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this situation. Or, as it’s very easy to interpret, Google is suggesting it may take action if it deems that links have been […]
Google guidelines to bloggers – Stop freebies for links
Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action? As with everything, it depends on the type of penalty, […]
Google Penalties – Oops – They Can Be Painful
This post originally appeared on HubSpot’s Agency Post. To read more content like this,subscribe to Agency Post. Here’s something disturbing: According to data gathered by marketing agency Deep Focus,four out of every 10 millennials would rather engage with pictures than read. Yes, you read that right. Nearly half of history’s […]
The Art of Emoji Marketing: 7 Clever Examples From Top ...
Have you ever looked through your Instagram feed and wondered how some people make their photos look so darn good? Whether I’m looking at drool-worthy photos posted by food brands or crisp, gorgeous shots of full-time Instagrammers (yes, that’s a real job), I’ve had my fair share of photo envy. When […]
How to Edit Instagram Photos: A Step-by-Step Guide to Using ...
There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of […]
6 Email Marketing Metrics & KPIs You Should Be Tracking
You know those people who obnoxiously set their alarm clock in five-minute intervals nearly an hour before they actually have to wake up? Well, I’m one of them. And even after mentally preparing myself for an hour, I still shuffle my way to the coffee pot looking like a character out […]
9 Apps That’ll Take the Stress Out of Your Morning ...
As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change began on 19 February, and now many search results pages are looking a little bare: Google will now just show ads at the top and bottom of […]
Google removes right hand side ads
Want more traffic? Here are some tips for attracting more visitors to your site: Tell people in your social networks about your new post. Promote your posts across your social networks with WordPress.com’s Publicize feature, which will automatically tell your Twitter followers, Facebook friends, LinkedIn connections, and more as soon as […]
10 No Brainer Ways To Getting More Views and Traffic
Let me preface this post by highlighting the words in the title “right now.” As with all things in this fast changing digital world, a killer tactic today may soon be worth very little when, for example, the network you’re using it on decides to change the rules or it […]
REASONS WHY DARK POSTS APPROACH ARE THE BEST FOR FACEBOOK ...
21) Prompts If you like typing out posts or ideas using your iPhone and tend to hit a wall in the middle of a thought or idea, this $2.99 iOS app may be worth the investment. It uses an algorithm to make suggestions for what you should write next. It also tracks […]
10+1 Best Tools for Improving Your Writing Skills | Part ...
11) Blog Post Templates & 12) Ebook Templates If you’re all set on a topic but need help with organizing your writing so it’s interesting to read, you may want to check out our free, downloadable blog post templates or ebook templates, depending what you’re writing. The blog post templates will give you […]
10 Best Tools for Improving Your Writing Skills | Part ...
Words are hard. Whether you’re a published author or just getting started with blogging, it’s not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. But every marketer should be able to write — and, more importantly, every marketer can write. It’s just […]