Life is about to get a whole lot better for (Google email) marketers and designers. That’s because Google recently announced that by the end of this month, Gmail will support CSS media queries, making true responsive design a reality for the popular email service. In a blog post, Google’s Pierce Vollucci and Steve […]
Monthly Archives: September 2016
Really, how easy is it to test a website before launch? Three years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we’d update it for the current digital landscape. Here we present a guide […]
28 point checklist on How to test a website before ...
Here we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card but for FREE! Please note: some of the tips below are from Carrie Hill, but have been updated to reflect any changes. 1) […]
32 things you can do right now to market your ...
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally. Here are several suggestions for ways to keep visitors from leaving your […]
Reduce Your Website Bounce Rates With These 14 Ways
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at how the speculation arose, and what this means for search marketing right now. Why the speculation around Google algorithm change? The evidence came from a few […]
Latest Google algorithm update and what might it affect
Google Analytics V Adobe Analytics? As a recruiter working in the “Digital Analytics” space one of the questions that pop up the most in relation to “Web Analytics” is: ‘Google Analytics or Adobe Analytics?’ from what I gather each has its strengths and drawbacks so I thought I would jot […]
Which one is better Google Analytics or Adobe Analytics?
Earlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ads, pop-ups, and video ads. The code change makes it difficult for ad blockers to tell the ads apart from organic content, which means that people will see […]
How to beat Facebook ad blockers without coding
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is to create custom reports, dashboards, and segments to interrogate your data in various different ways. In this post I’ll demonstrate how to create a custom segment, for the analytics […]
How to create your own segments in Google Analytics
Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce (relating to Google AMP). As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a […]
Google AMP evolves to tackle ecommerce
Google today announced two major changes related to its mobile search results. The one you’ll probably notice first is that Google is removing the “mobile-friendly” label that highlighted pages that were easy to read on mobile from its mobile search results pages. In the long run, though, the second change […]
Google announces that mobile sites with hard-to-dismiss popups are punishable
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for […]