Laying Out the Appetizers – 6 Ways : Preparing Your Website for the Holidays is Just Like Planning a Party

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Number Three: Laying Out the Appetizers

Placing Your Most Popular Products on Your Site

create my mobile website - Laying Out the Appetizers

The space on the homepage of your website is not limitless. There is a finite amount of real estate that you can leverage. Like all real estate, this makes it valuable, and to maximize holiday sales you’ll want to use it to display your flagship offer.

If you have a special product or service that goes along with the holiday season, this is the perfect thing to highlight. If you don’t have a specific yuletide-related product, simply use this space to show off your most popular offer.

Tip: Use your flagship offering as your header image with a couple of quick bullets, and a link to learn more about it on another page.

If you can’t think of a lead product to promote, the top of your homepage can, and should, be used to advertise special holiday deals, particularly leading up to and during Black Friday weekend. It’s important to carefully plan out any specials you’re going to be providing during the holidays far in advance. There are a variety of layouts for you to play with and it’s a good idea to take some time to find a design that works for your site. You can also use website personalization tools, inSite, to schedule your holiday deals to automatically appear throughout the season, but we’ll get into that more in a minute.

We are hoping and trusting you are having fun and learning from the 6 Ways : Preparing Your Website for the Holidays is Just Like Planning a Party! We will have a pause now until Next Week when we will continue from Number Four.

Have a great weekend ahead!