Very Easy Step By Step SEO Keyword Research Guide

Usage: Make your main keyword a part of crawling by properly placing it on the content.

Domination: Search engine determines the relevance of a particular keyword mapped in the content.

Stuffing: Gone are the days when using a targeted keyword everywhere and easily come up higher in rank. Now search engines check the relevancy and penalized for using keywords more than 2-3 % of your content.

Role of keywords in on-page optimization

Use focused keywords in on page activities in following ways –

• In title Tag Once
• Once near the top of the page.
• 2- 3 % in the body of Content.
• Once in the alt attribute of the image.
• Once in URL.
• Once in a meta description tag.
• Do not use the keyword in anchor text pointing to the other page of your site called as Keyword cannibalization.

Meta Tags: Title, Description and Keywords are called meta tags.

Title: It is a blue line when searched in the search bar of the search engine.
Follow these steps to optimize:

1.It should be 65- 70 Characters.Place important keywords to the front.
2.Place important keywords to the front.
3.It should have a readable and emotional impact as it is the first impression for your readers. Learn more about its optimization here.

Description: It is a short description of 2-3 lines below the title. This should be effective enough to grab the reader’s attention and he/ she clicks on the title.

Keywords: Once there was a time when the keyword is taken into account. But now it has a little value as people used to put lots of keywords say 500 and difficult for search engine to take it into an account. So now just 2-3 keywords in case it is crawled by search engine.

URL construction Guidelines:

• Add keywords in the URL which is the main theme of your content
• Keep URL and short and simple.
• Only use target keyword once.
• Use static URLs.
• Use hyphens to separate.
• Canonicalization: It occurs when there are 2 different URls for the same Content. It is mainly seen in content management system. You must have seen certain URL are open from http://domainname and http://www.domainname as well, so difficult for search engine to distinguish and it lowers the rank. It can either be redirected using 301 or add a canonical tag to prioritize the main URL.

Keyword Research for SEO

It is one of the deciding factors in search engines. It can make or break a website. Visitor’s on the site should be of right kind and that can only be through right targeted keywords.

Keyword Research Tips –

• Ask questions: Is the keyword relevant?
  Will keyword able to answer the query asked by searchers?
• Will it be able to fulfill organizational goals?
• Do a search for assumed keyword and see the websites ranking for it and are there ads running on the top and right-hand side of organic results. As this shows the value of assumed keyword.
• You can check search terms provided by webmasters for your website.
• Use long tail keywords: Keywords query that contains more than 3 words.
• Competition should be less as it is worthless targeting keywords that are already targeted by high domain authority websites.

Understand your audience and opportunities

A. Semantic search: It should be based on an intent of a searcher.
3 tips on choosing intent based keywords
1. Foundational keywords: Think of that keywords and synonyms which customers may type to search for your product/ service.
2. Auto-suggest keywords. See the screenshot below

3. Related keywords. See the screenshot below

B. Commercial Intent: Ready to buy type keywords like nike red shoes.

C. Informational Intent: Informational providing keywords related to your products and services.
D. Long tail keywords: Long tail keywords are better for conversion. Reasons for selecting it are
1. They are specific.
2. Convert better in later stages of buying cycle.
3. 70% Searches come from long tail keywords.
4. People are typing what they exactly need that contains more than 3-4 words and google is targeting that.

Process for Keyword Research for SEO

1. Assumed keywords based on above tips and audience. Think from customer’s point of view.

i.  What are the biggest roadblocks they face.
ii.  what type of information is valuable to them.
iii. Demographic and location factor.
iv.  Type of people interested in.
v.  What type of related information they will search.
vi.  Check yahoo answers and quora to know what people are talking about keywords.

2. Building list: Make topics on above points along with topics on which website is focused about. Break topics into keywords and related keywords. Use tools such as google keyword planner, easyseotools, ubersuggest and many more to build the list of keywords.

3. Put keywords in keyword planner to check the average volume searches and competition. Pick keywords which has large average search Volume and low or medium competition. Select keywords according to relevancy.

4. Check social shares, page authority, domain authority & google trends. Take low PA & DA keywords.

5. Finalized keywords and check the current ranking for them.

Tools for keyword research for SEO

Google Adword keyword Planner tool.
Keyword Explorer from Moz.
Google trends
Ubersuggest for generating list
Easyseotools for generating list
Buzzsumo for checking social shares.
Quora for checking queries
Yahoo answers for checking queries